Cologne, September, 2006

European Press Conference

gafa 2006, Cologne

VIKING - 25 Years of Innovation for the Garden.
Well on the way to becoming the leading brand in Europe.

Cologne, 3 September 2006. VIKING is consistently gaining market share in the highly contested European garden machinery business. Convincing functionality, superior technical detail solutions and distinctive ergonomic design fulfil our market promise to millions of satisfied customers day after day. For years, VIKING has pursued the strategy of being a premium brand manufacturer, despite growing competition in the lower price segment. VIKING deliberately distances itself from competitors with cheap products because a favourable price/performance ratio is the decisive factor for discerning customers.

Founded in 1981 and a member of the STIHL Group since 1992, VIKING, with its head office in Langkampfen/Kufstein (Austria), produces lawn mowers, ride-on mowers, garden shredders, grass trimmers, hedge trimmers, hedge trimmers, blower units and tillers. Innovation, quality, competence and a lifelong obligation to its customers are the driving forces behind VIKING's success. VIKING gardening power tools are available exclusively from service-oriented dealers. One of the largest partner networks in Europe (approximately 10,000 dealers) ensures that customers receive a competent service right on their doorstep.

What began in 1981 with the first garden shredders has progressively developed into a complete and attractive range of ‘professional standard' gardening power tools for garden work. Today, VIKING enjoys an excellent reputation as an innovative and service-oriented supplier – among specialist dealers and customers around Europe, as well as in independent product tests in the media.

By adopting a rigorous premium strategy it has been possible to continuously improve the position and image of the brand. Excellent growth potentials are also being opened up by additional efficiency improvements, continuous investment in new products and the wide range of products for dealers in cooperation with the STIHL sales organisation.